Last Updated: December 19, 2022

Bugaboo Privacy Policy



This privacy policy (this “Bugaboo Privacy Policy”) is issued by Bugaboo North America, Inc. and Bugaboo International B.V. (collectively, “Bugaboo”, “We” or “Us”). This Bugaboo Privacy Policy governs the processing by Bugaboo of information from individuals outside of the Bugaboo group of companies with whom we interact (online and offline) including customers, representatives of business partners, suppliers and other users of Bugaboo’s website accessible at (the “Website”).

This Bugaboo Privacy Policy describes (i) the types of information we collect and process, (ii) methods of collection, (iii) purposes of collection and disclosure and processing of such information, (iv) to whom we disclose such information, (v) protection and transfer of such information, (vi) management of such information by you and (vii) all other information that may be relevant to you.

This Bugaboo Privacy Policy is directed to residents of the United States and Canada, its territories and possessions only. If you are a resident of California, Virginia or Nevada, please refer to our Supplemental State Specific Privacy Notice at as you may be entitled to additional rights. The terms of such Supplemental State Specific Privacy Notice are incorporated herein by reference. 

If you have any questions about this Bugaboo Privacy Policy and the practices described hereunder, you can of course always contact us. Please refer to “Contact Information” below.  If you do not agree with any of the terms of this Bugaboo Privacy Policy, please do not use the Website or otherwise provide any Personal Information to us.

When we use the term “Personal Information” in this Bugaboo Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined in the state privacy laws applicable to you.

As our business practices, online and offline offerings evolve, and as new state legislations are enacted we may have to update this Bugaboo Privacy Policy from time to time. Please review this Bugaboo Privacy Policy whenever you visit the Website or when prompted when we collect Personal Information from you offline to check if there have been any changes, so that you know the terms that apply to you at that time. At the top of this Bugaboo Privacy Policy, you can see when this Bugaboo Privacy Policy has been last updated. Continued use of the Website following such changes constitutes the acceptance of those changes. In case of significant modifications as to how we treat our users’ Personal Information, we will inform you by sending you an email to the email address specified in your account (if any) or saved in our files, or through a general notice on the Website’s homepage. 

The Website is not intended for individuals under the age of 18.. No one under the age of 18 may provide any Personal Information to us whether on the Website or offline. Bugaboo will not knowingly collect any Personal Information from such individuals without prior parental consent. If you are under 18, do not use or provide any Personal Information to us on the Website or through offline means. If we learn that we have collected or received Personal Information from individuals below the mentioned age without verified parental consent, we will delete such information. If you believe we might have any Personal Information from or about an individual below 18, please contact us at


Which Personal Information does Bugaboo Collect From You?

Bugaboo collects the following categories of Personal Information directly from you:

  • Personal and contact details (for example: name, shipping and billing address, email address, telephone number);
  • Account/Registration details (for example: full name, alias, password, e-mail address, date of purchase, place of purchase, and product serial number);
  • Purchase details (for example: date of purchase and type of product purchased or considered);
  • Marketing and market research preferences (for example whether you have registered or signed up for e-mail offers and/or our research survey);
  • Device information (for example: IP-address);
  • Interaction details including pictures (for example: your contact with our customer service, electronic and/or correspondence in paper form and for instance, when you upload pictures to support your service requests).


When you purchase a product, you will also receive a request to provide your payment details. Such Personal Information will be collected and processed directly by one of our service providers, responsible for processing your payment details to the extent necessary for us to complete the transaction. Bugaboo only has access to your payment method and related expiration date and not your full card number. Your full card number will not be collected and/or processed by us. Bugaboo entered into agreements with such service providers to impose confidentiality obligations on such service provider and prohibit them from using the Personal Information for other purposes other than the business purpose for which Bugaboo engaged them. For more information about the way your payment details are collected and processed, please refer to the privacy statement or policy of the respective payment provider for the payment method you selected at checkout which will govern the processing of your Personal Information by such service provider.


How Does Bugaboo Collect Your Personal Information?

1. Personal Information directly provided by and about you
We obtain or receive Personal Information directly from you

  • when creating an account and/or registering a product on the Website;
  • when you purchase a Bugaboo product (online);
  • when filling out a paper form from Bugaboo or at Bugaboo retail showrooms;
  • as part of your service requests, correspondence, feedback, help (Q&A), dispute settlements, and similar communication; and/or
  • when you interact with us through our other online or offline offerings, as such may be supplemented by Bugaboo from time to time.
  • when you post content on the Website. Please note that other users of the Website may be able to see some Personal Information about you, such as your name if you submit a review to or provide a testimonial on our Website. 


2. Personal Information about others directly provided by you
It is possible that you share Personal Information with us about third parties. For example, address or contact details of others when you provide us with alternative shipping addresses at checkout. You represent and warrant that you have obtained the third party’s prior written consent for the disclosure of their Personal Information to Bugaboo.


3. Personal Information we receive indirectly (e.g., from third parties or through automatic data collection tools)
We may also receive (inter alia) Personal Information, for example with the help of social media platforms or service providers, marketing agencies (who may collect Personal Information, advertise our products or sending out marketing emails on our behalf).
When you communicate or interact with or about us via social media (for example when you post a message, upload media, or press the 'Like' button) we can (or service providers acting on our behalf) collect Personal Information about you (information contained in your public profile such as your name or social media handle, profile picture, gender, age-range, country, e.g.). We don’t store this information. We use this information to enhance our presence on these platforms and identify the interests and preferences of our (current and potential) customers. If you do not want us to use such information from social media platforms, please change your settings in the respective social media platform by following the respective platform’s instructions or do not use any social media features that would connect you and the content you posted to us (e.g., through the “Like” button or a hashtag). This Bugaboo Privacy Policy does not govern your use of the social medial platforms. Please refer to the respective privacy policies of such platforms for more information. 

As you navigate through and interact with the Website, we may use cookies and automatic data collection technologies to collect certain information which may be personally identifiable to you. When you enter the homepage, you are prompted to manage your cookie preferences. Please read our cookie statement accessible at (the “Cookie Statement”) which is incorporated in this Bugaboo Privacy Policy by reference and forms an integral part of this Bugaboo Privacy Policy. Our Cookie Statement describes the types of information we collect through such cookies and our uses thereof.


For Which Purposes does Bugaboo Process Your Personal Information?

Bugaboo processes your Personal Information for the following purposes:

  • Performance of a contract. To prepare, effectuate, perform, fulfill our obligations, and enforce our rights under the contract(s) between you and Bugaboo.
  • Service, communication, marketing and personalization purposes. For the performance of customer service, to personalize our offers to you relevant to your interests (including targeted ads), provide and share with you information about activities of Bugaboo and Bugaboo products and services, respond to your inquiries or requests (including sending you newsletters when you subscribe to them on the Website).
  • Quality and management purposes. To monitor and improve the quality of our Website, services, products, processes and systems, to inform our management and perform internal reviews.
  • Legislation and regulation. To identify and counter fraud, perform audits, ensure safety within the Bugaboo group of companies and comply with orders of a court, law enforcement, government authorities, applicable laws, rules, and regulations.
  • Merger, Sale, or Other Asset Transfers. To evaluate or conduct a merger, acquisition, restructuring, reorganization, sale or transfer of some or all of Bugaboo’s assets, in which Personal Information held by Bugaboo is among the assets transferred. 
  • Authorized purposes. To fulfill purposes for which you provided us your consent.


To the extent Bugaboo is required to do so by applicable laws, rules or regulations, we will provide you with opt-out options on the Website or if such online option is not available, you can inform us via email or mail when you no longer want to receive communication from Bugaboo. Please refer to the contact information at the end of this Bugaboo Privacy Policy.


To Whom does Bugaboo Disclose Your Personal Information? 

Bugaboo can disclose your Personal Information to third parties in accordance with this Bugaboo Privacy Policy and to the extent permitted by applicable law. Without your explicit consent Bugaboo does not disclose your Personal Information to third parties for such third parties’ own marketing purposes.
Your Personal Information can be received by the following categories of third party recipients:

  • Affiliates. As a global organization, Personal Information we collect may be transferred internationally throughout our worldwide organization.  Your Personal Information may be shared with members of the Bugaboo group of companies that conduct business under the name ‘Bugaboo’.  We may share your Personal Information with members of the Bugaboo group of companies for administrative purposes so that we can have a complete overview of your contacts and contracts with Bugaboo.  Further, we may also share your Personal Information in order to offer you a complete package of services and products. We may share Personal Information with members of the Bugaboo group of companies for the purpose of providing joint content and products and/or services (such as registration and customer support), the development of new products, websites, applications, services, tools and communication, and to prevent, trace and examine possible illegal activities, infringements of our policies, fraud and/or breaches of our data security.
  • Service Providers.  The types of service providers to whom we entrust Personal Information include service providers for: (i) provision of IT, analytics and related services; (ii) provision of information and services you have requested; (iii) payment processing; (iv) customer service activities such as deliveries and member support; and (v) in connection with the provision of the services we offer on the Website. Bugaboo's policy is to execute appropriate contracts with the service providers that prohibit them from using or sharing Personal Information except as necessary to perform the contracted services on our behalf or to comply with applicable legal requirements, and the Bugaboo Privacy Policy.
  • Business Partners. Bugaboo may share Personal Information with our business partners and affiliates for our and our affiliates’ internal business purposes or to provide you with a product or service that you have requested. Bugaboo may also provide Personal Information to business partners with whom we may jointly offer products or services, or whose products or services we believe may be of interest to you. 
  • Advertisers. Bugaboo may allow third party advertising partners to set tracking tools (e.g., cookies) to collect information regarding your activities on our sites (e.g., your IP address, page(s) visited, time of day). We may also share de-identified information as well as selected Personal Information (such as demographic information and past purchase history) we have collected with third party advertising partners. These advertising partners may use this information (and similar information collected from other companies) for purposes of delivering targeted advertisements to you when you visit non-Bugaboo related websites within their networks. This practice is commonly referred to as “interest-based advertising”, “online behavioral advertising”, “cross contextual behavioral advertising” or “targeted advertising”. We may allow access to other data collected by the Website to facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.
  • Government Authorities/Organizations. We may disclose your Personal Information, if we believe doing so is required or appropriate: (i) to comply with law enforcement or national security requests and legal process, such as, a court order or subpoena; (ii) to respond to your requests; (iii) to protect yours, ours or others’ rights, property or safety; (iv) to enforce Bugaboo policies or contracts; (v) to collect amounts owed to Bugaboo; (vi) to comply with records retention policies; (vii) when we believe access, preservation, or disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (viii) if we, in good faith, believe that access, preservation, or disclosure is otherwise necessary or advisable. In addition, from time to time, server logs may be reviewed for security purposes – e.g., to detect unauthorized activity on the Services. In such cases, server log data containing IP addresses may be shared with law enforcement bodies in order to allow them to identify users in connection with their investigation of the unauthorized activities.
  • Potential Buyers or Parties in a Corporate Transaction (e.g., Restructuring, Merger, Acquisition). If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, then your Personal Information may be sold or transferred as part of such a transaction as permitted by applicable law. In such event, Bugaboo will endeavor to direct the transferee to use Personal Information in a manner that is consistent with the Bugaboo Privacy Policy (including the Supplemental State Specific Privacy Notice) in effect at the time such Personal Information was collected.


How do we protect your Personal Information?

We have implemented both technical and organizational measures designed to protect your Personal Information against accidental loss, theft and unauthorized access. Examples are IT security policies, staff training and secure servers.

We strive to continually improve our security measures in case of technological advances and developments. The safety and security of your Personal Information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential. We also recommend that you properly and correctly secure your own passwords and electronic data carriers you use. Please refer to our Terms of Use for more information on your access and use of the Website. Our Terms of Use are incorporated herein by reference.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to the Website or to us via electronic communication. Any transmission of Personal Information is at your own risk. We are not responsible for any circumvention of any privacy settings or security measures contained on the Website. 


Is your Personal Information being transferred outside the US? 

Your Personal Information may be stored and processed in any country where members of the Bugaboo group of companies are located. Please refer to the applicable privacy policy for more information for the respective countries outside the United States.

If your Personal Information are transferred to a third party in a country that does not provide an adequate level of protection for Personal Information, we will, where required, take measures to comply with applicable local laws, rules and regulations with respect to your Personal Information.


How long does Bugaboo store/retain your Personal Information?

Bugaboo will retain your Personal Information for as long as reasonably necessary and proportionate to the original purpose for collecting and processing it. Your Personal Information will be removed and/or made anonymous when your Personal Information is no longer necessary for such purpose. We may also need to store your Personal Information to fulfill a legal obligation or to resolve disputes. Notwithstanding the foregoing, we can assure you that Bugaboo will not store your Personal Information longer than necessary for us to fulfill the purposes for which they were collected.

How long we keep Personal Information can vary widely depending on the context of the services we offer, our legal obligations in the jurisdiction where Bugaboo is processing your Personal Information. The following criteria are often used to determine the retention period: nature of the Personal Information, the context in which the Personal Information have been collected, the consequences for you and the existence of appropriate safeguards (such as pseudonymization). Once retention of your Personal Information is no longer necessary for the purposes set forth in this Bugaboo Privacy Policy, we will either delete or de-identify the Personal Information. 

If you have any questions regarding how long your Personal Information is stored, please contact us via


How to exercise your rights and manage your Personal Information?

Below is some general information on specific rights that you have with respect to your Personal Information.  If you are a California, Virginia or Nevada resident, please refer to our Supplemental State-Specific Privacy Notice accessible here for more information on additional rights that you may be entitled to and how you can exercise them. 


  • Right to Know. You have the right to obtain confirmation as to whether or not Personal Information concerning yourself are being processed by Bugaboo.
  • Right to Access. You have the right to request access to an overview of such Personal Information.
  • Right to Correct or Delete. You have the right to correct and/or delete your Personal Information.
  • Right to Restrict or Refuse. In addition, you also have the right to restrict or refuse the processing of your Personal Information.
  • Right to Data Portability. You have right to receive the requested Personal Information in a portable manner.


We may deny your request if we have a legitimate reason to do so, including but not limited to the completion of the transactions for which we collected your Personal Information, security reasons and such other reasons as permissible under applicable state laws, rules and regulations.

Below you can read where and how you can enforce such rights.

To exercise your rights under this Bugaboo Privacy Policy, please contact us in the following matter:

  • If you have your own account at Bugaboo you have access to certain portions of your Personal Information which we have on file. You can correct or delete such Personal Information at any time when you log on to your account.
  • In case you want to have access to an overview of your Personal Information which we collected and processed and you are not able to do so yourself through your account at Bugaboo, you can contact us via email at: to request such access. 
  • In case you do not have an account at Bugaboo and you want to exercise any of your rights mentioned above, you can contact us via email at:
  • To exercise your right to restrict or refuse processing or your right to data portability, please contact us via email at: We will send you the requested information using a format that is, in our view, readily usable.
  • If you do not wish to have your email address/contact information used by Bugaboo to promote our products, do not check the relevant box that may be located on the form on which we collect your Personal Information, such as on the checkout page or registration form.  You can also send us an email stating your request to If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to Bugaboo as a result of a product purchase, warranty registration, or other transactions.
  • See also our Supplemental State-Specific Privacy Notice accessible here that may be applicable to you depending on your state of residency.


Please keep in mind that Bugaboo may ask for additional information to verify your identity or your authority to make a request on behalf of another individual (e.g., a minor). We cannot respond to your request if we cannot verify your identity or authority to make the request and confirm that the Personal Information relates to you or the individual you represent.


Can you withdraw your given consent?

If you gave your consent for a specific process activity concerning your Personal Information, you can at any time withdraw this consent. Keep in mind that withdrawal does not have retroactive effect. You can contact us via email at to submit the withdrawal of your consent. 


Are you obliged to provide your Personal Information to us and what are the consequences if you do not?

In some cases, the provision of your Personal Information is necessary for Bugaboo to enter into an agreement with you, fulfill its obligations towards you and enforce its rights thereunder. For example, certain fields on our forms (online and paper form) when you create an account or purchase a product from us are marked with an asterisk (*). This indicates that the transaction or registration will not be completed without entering such information. By completing the form, you give your consent to Bugaboo to process such entered Personal Information.


Does Bugaboo use profiling techniques, targeted and behavioral advertising?

We would like to approach you in a personal and relevant way. To make that possible, we bundle, combine and analyze Personal Information so that we can determine the most relevant target groups content, advertisements, information. The information we or our service providers or third party partners collect about you may be associated with your Personal Information or your online activities over time and across different websites and other online services. We may use this information to provide you with interest-based (behavioral) advertising or other targeted content (may also be referred to as (profiling, targeted advertising or cross-context behavioral advertising). We, our service providers or other third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We may share a common account identifier (such as a hashed email address or user ID) or work with third party partners who use tracking technologies or statistical modeling tools to determine if two or more devices are linked to a single user or household. We, and our partners, can also use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices, to perform analytics, and to measure the performance of our advertising campaigns.

For our profiling purposes the following Personal Information, can be combined, analyzed:

  • Demographic details: This does not concern Personal Information we collected. However, when demographic data is being bundled to an individual, the data could become Personal Information.
  • Transactional details: Personal Information which result from a transaction between Bugaboo and you.
  • Interaction details: Personal Information which result from correspondence between Bugaboo and you. For example, the products you have ordered or registered, the service requests you created, what kind of browser you use, what kind of device you have and other cookies identifiers. Offline interactions are also included.
  • Behavior details: Personal Information about your behavior on our Website that Bugaboo processes, such as your preferences, opinion, wishes and needs. We can gather this data, for example, by monitoring your browsing behavior on our Website or your link with a social media account. Only with your given consent (as you selected your cookie preferences when prompted) we collect and process information with the help of tracking cookies.


If you would like to opt out of such profiling, targeted advertising or cross-context behavioral advertising, you can do so by managing your cookie preferences, adjusting your browser settings, contacting us at the address/phone number found below under “Contact Information”, or by opting out  from members of the Network Advertising Initiative (“NAI”) on the NAI's website at Please refer to our Supplemental State-Specific Privacy Notice for more information on other opt-out methods that may be applicable to you depending on your state of residence.


Links to Other Sites

The Website may, from time to time, contain links to and from the websites, plug-ins and applications of our partner networks, advertisers, affiliates or social media sites. This Bugaboo Privacy Policy does not apply to your access to any Personal Information practices of such third-party websites and online services, which may (or may not) have privacy policies. Please understand that Bugaboo does not control such “linked” websites (or the content contained on such websites) and takes no responsibility for their content. It should not be implied that Bugaboo endorses or otherwise recommends such websites, or the products or services they offer. To learn about the Personal Information practices of these third parties, please visit their respective privacy notices or policies.


Supplemental State-Specific Privacy Notice

We may choose or be required by the applicable state privacy laws to provide different or additional disclosures relating to the processing of Personal Information about residents of certain states. Residents of the State of California, Commonwealth of Virginia, or State of Nevada, please review our Supplemental State-Specific Privacy Notice accessible at as you may have additional rights set forth thereunder.


Changes to this Bugaboo Privacy Policy

Bugaboo reserves the right to amend this Bugaboo Privacy Policy and the Supplemental State Specific Privacy Notice at our discretion and at any time. When we make changes to the mentioned documents, we will post the effective date. Your continued use of our applications following the posting of changes constitutes your acceptance of such changes.


Contact Information

To ask questions about or comment on this Bugaboo Privacy Policy, please contact us at:  

Website Relations
Bugaboo North America Inc.
Phone: +1 (800) 460-2922
Email: or 
Postal Address: 142 W. 57th Street, New York, NY 10019 USA

If you need to access this Bugaboo Privacy Policy in an alternative format due to having a disability, please contact or 800-460-2922.