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Our story
Our story

Our story

Parenthood has the power to shape the future.

As you become a parent, you and your baby have a whole world to
unlock. You’re on a journey of learning and growing, together. It’s full
of sights, sounds, and stories — so we innovate to help you navigate it
with ease.

Pioneering parenting products since 1999.

Born to break rules

Our innovative designs push the boundaries of parenting products to help make lives easier and change the world for the better.

About Bugaboo | Bugaboo
About Bugaboo | Bugaboo

Unrivalled engineering

We test beyond industry standards, to create the safest, most comfortable, trusted products that can keep going for longer.

About Bugaboo | Bugaboo
About Bugaboo | Bugaboo
About Bugaboo | Bugaboo
About Bugaboo | Bugaboo

Doing the right thing

We’re committed to creating products that have a smaller impact on the planet. By 2035, we want to reduce our CO2 emissions to net zero.

About Bugaboo | Bugaboo
About Bugaboo | Bugaboo

Parenthood, simplified

We’re driven by endless creativity and curiosity. We’ll always find innovative ways to make every day easier and help you explore without limits.

About Bugaboo | Bugaboo
About Bugaboo | Bugaboo

Design's in our DNA

Our award-winning designs redefine the industry. And we won’t stop refining every stitch, click, zip, and fold until we change the game again.

About Bugaboo | Bugaboo
About Bugaboo | Bugaboo

Putting the B in Bugaboo

We joined the B Corp™ movement

About Bugaboo | Bugaboo
About Bugaboo | Bugaboo