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Why Bugaboo

Since the beginning, Bugaboo has made strollers for children and designed them for parents. Why? We know choosing a stroller is a big step. This means the handling has to be perfect, it has to be made from high-quality materials and it has to be built to last. That’s why there’s always a Bugaboo for you.

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The history of Bugaboo | Bugaboo US

We are Bugaboo

20 years ago we kick-started a stroller revolution, changing the game with innovative products that had at their heart the desire to make parents’ lives easier. Today we keep pushing our products forward—both by developing their cutting-edge capabilities and by developing new products that go beyond just strolling.

The history of Bugaboo | Bugaboo US

Innovation is in our DNA

We have been at the forefront of stroller innovation since we started in 1999 and continue to invent, develop, test, and manufacture products that combine beautiful design with long-lasting functionality. Made to use every day. Designed to last a lifetime.

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The history of Bugaboo | Bugaboo US

Our responsibility

We make conscious choices about how we create our products and pride ourselves on the fact that we design products to last, built from high quality materials, replaceable parts and easily repairable designs. Ultimately, we strive to reduce our environmental impact, and add value where we can. The concept of ‘Designed to last’ has always been part of our DNA, ever since we started in 1999. It's about creating value for our consumers and maintaining value for the lifetime of the product itself. When it comes to operating as a responsible business and contributing to a better world, we choose to focus on three areas.

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The history of Bugaboo | Bugaboo US

You've got this

We’re not here to present a perfect view of parenthood. We get that it’s not always easy, but we know that it’s always worth it. Our range of extraordinary products has been designed to meet you where you are as a parent and as a person, and while we can’t guarantee meltdown-free mornings or eight-hour-sleep nights, we can guarantee that you’ve got this.