Our goals

Q: You want to be a Net Zero company: how will you reach zero emissions by 2035?

Big progress is made one small step at a time. We know that we will get there –both as a business and as a global community. Our first major leap is reducing the emissions from our stroller production by 40% – which we can achieve by 2026, by switching to lower-carbon options across materials such as plastics, fabrics and aluminium.

Q: Are you lowering your carbon emissions via offsetting or by actually reducing your impact as a company?

We are lowering our carbon footprint by reducing our CO2 emissions – this is not about offsetting. We are publicly accountable via science-based targets (SBTi).

Q: Do you donate products to good causes?

Absolutely. We want all parents and caretakers to feel confident and free in their journey through parenthood. We do this through organizations that are dedicated to humanitarian need. Our support includes the well-being of children and families. It ranges from hospitals to womens’ shelters, SOS childrens’ villages to refugee camps and orphanages.

Reduce

Net zero by 2035

We’re reducing our CO2 footprint. Creating big changes, one small step at a time.

Sustainability At Bugaboo | Bugaboo | Bugaboo GB

Reuse

Built to last

Everything we create is easy to reuse, renew and pass along.

Rebalance

Let’s push together

Empowering modern climate champions to reach zero together.

Plans for 2022

Take a bio-based stroll

Swapping out the majority of our plastics for bio-based materials reduces our CO2 footprint by up to 20%. We’re also using recycled fabrics in current and exciting new products.

Plans for 2022

We designed it first and made it last.

Conscious choices have always been in our DNA. Products with replaceable parts, service centers that rebuild, and new business models that move us all towards a circular economy.

Plans for 2022

It takes a village and a world

We are committed to working together with others. Our goals are to inspire the next generation, while also collaborating with global partners to create a future where everyone can thrive.