We make conscious choices about how we create our products and pride ourselves on the fact that we design products to last, built from high quality materials, replaceable parts and easily repairable designs. Ultimately, we strive to reduce our environmental impact, and add value where we can. The concept of ‘Designed to last’ has always been part of our DNA, ever since we started in 1999. It's about creating value for our consumers and maintaining value for the lifetime of the product itself. When it comes to operating as a responsible business and contributing to a better world, we choose to focus on three areas.