Push to Zero - Our sustainability goals

Q: You want to be a Net Zero company: how will you reach zero emissions by 2035?

Big progress is made one small step at a time. We know that we will get there –both as a business and as a global community. Our first major leap is reducing the emissions from our stroller production by 40% – which we can achieve by 2026, by switching to lower-carbon options across materials such as plastics, fabrics and aluminum.

Q: Are you lowering your carbon emissions via offsetting or by actually reducing your impact as a company?

We are lowering our carbon footprint by reducing our CO2 emissions – this is not about offsetting. We are publicly accountable via science-based targets (SBTi).

Q: Do you donate products to good causes?

Absolutely. We want all parents and caretakers to feel confident and free in their journey through parenthood. We do this through organizations that are dedicated to humanitarian need. Our support includes the well-being of children and families. It ranges from hospitals to womens’ shelters, SOS childrens’ villages to refugee camps and orphanages.

We’re making a big little impact, pushing down to zero CO2 emissions by 2035.

Pushing down our footprint and enabling every parent and child to push down theirs too.

Going bio-based

Bugaboo is proud to be driving change towards a more sustainable future, and by 2023, Bugaboo strollers will be produced with bio-based material instead of fossil-based plastic. This game-changing innovation upcycles plant-based waste to give it a new life. It's a milestone step in our ongoing journey to reduce our impact and build a better future for all.

Our sustainability goals

Reduce

Net zero by 2035

We’re reducing our CO2 footprint. Creating big changes, one small step at a time.

Reuse

Built to last

Everything we create is easy to reuse, renew and pass along.

Rebalance

Let’s push together

Empowering modern climate champions to reach zero together.

Plans for 2022

Take a bio-based stroll

Swapping out the majority of our plastics for bio-based materials reduces our CO2 footprint by up to 20%. We’re also using recycled fabrics in current and exciting new products.

Mom and Dad taking baby in a Bugaboo stroller out for a walk in the park.

Plans for 2022

We designed it first and made it last.

Conscious choices have always been in our DNA. Products with replaceable parts, service centers that rebuild, and new business models that move us all towards a circular economy.

Close up on a wheel of a Bugaboo stroller.

Plans for 2022

It takes a village and a world

We are committed to working together with others. Our goals are to inspire the next generation, while also collaborating with global partners to create a future where everyone can thrive.

Parents holding hands in front of a Bugaboo stroller.

Moving forward

Reduce

By 2023, all polyester fabrics will come from recycled PET bottles. All of our single-use plastic packaging will be eliminated by 2025.

Reuse

We will continue to roll out our business models until they are global. And our worldwide donations will continue to expand.

Rebalance

As we grow, so will our support of change, changemakers and innovation projects. Both via NGOs and our own volunteer programs.

Smiling girl holding onto her parent's hand.

Designed to last

Our designs and innovations were always centered around modularity with replaceable parts, while making sure they are high-quality and long-lasting.

Owning our factory

Thanks to our owned factory, we can control all aspects of production - ensuring safe, fair and humane working conditions.

Quality, guaranteed

Introduction of our extended warranty, which now lasts up to 4 years, proves our confidence in the quality of our products.

Certified and committed

In 2010 we certified our factories with ISO standards, then we took it further. Using the Higg Index, we verified the impact of both our factory and our supply chain.

Force for good

As of 2021, we became a member of the UN Global Compact supporting initiatives like the Sustainable Development Goals. Also becoming silver medal certified by EcoVadis sustainability platform.

FAQ

You want to be a Net Zero company: how will you reach zero emissions by 2035? You want to be a Net Zero company: how will you reach zero emissions by 2035?

Are you lowering your carbon emissions via offsetting or by actually reducing your impact as a company? Are you lowering your carbon emissions via offsetting or by actually reducing your impact as a company?

Do you donate products to good causes? Do you donate products to good causes?

Bugaboo Butterfly

Bugaboo Owl by Nuna

Keep exploring - no matter the weather

Bugaboo Outlet

Bugaboo Butterfly

We’re making a big little impact, pushing down to zero CO2 emissions by 2035.

Pushing down our footprint and enabling every parent and child to push down theirs too.

Going bio-based

Our sustainability goals

Reduce

Net zero by 2035

Reuse

Built to last

Rebalance

Let’s push together

Plans for 2022

Take a bio-based stroll

We designed it first and made it last.

It takes a village and a world

Moving forward

Reduce

Reuse

Rebalance

Our journey to zero

Designed to last

Owning our factory

Quality, guaranteed

Certified and committed

Force for good

FAQ

Zero is our hero

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