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We are Bugaboo

20 years ago we kick-started a stroller revolution, changing the game with innovative products that had at their heart the desire to make parents’ lives easier. Today we keep pushing our products forward—both by developing their cutting-edge capabilities and by developing new products that go beyond just strolling.

The history of Bugaboo |

Innovation is in our DNA

We have been at the forefront of stroller innovation since we started in 1999 and continue to invent, develop, test, and manufacture products that combine beautiful design with long-lasting functionality. Made to use every day. Designed to last a lifetime.

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The history of Bugaboo |

You've got this

We’re not here to present a perfect view of parenthood. We get that it’s not always easy, but we know that it’s always worth it. Our range of extraordinary products has been designed to meet you where you are as a parent and as a person, and while we can’t guarantee meltdown-free mornings or eight-hour-sleep nights, we can guarantee that you’ve got this.