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Why Bugaboo

Why Bugaboo

Designed for parents

Since the beginning, Bugaboo has made prams for children and designed them for parents. Why? We know choosing a pram is a big step. This means the handling has to be perfect, it has to be made from high-quality materials and it has to be built to last. That’s why there’s always a Bugaboo for you.

Designed to fit your life

We’ve always understood the challenges and joy of being a parent. It’s a time when everything changes, but a time when some things don’t have to change – like getting out and about, hanging-out with friends, or family weekends away – the right pram now will make a difference for years to come.

About Bugaboo | Bugaboo AU

Designed to go where other prams don’t

Your Bugaboo is always ready to roll. That’s because it’s fitted with possibly the best set of wheels any parent will ever own, it comes with power steering and is recognised as the smoothest ride around. It handles great on city footpaths or bush tracks, snow-covered streets or sandy beaches. Bugaboo has got you covered.

About Bugaboo | Bugaboo AU

Designed to be used, built to last

A Bugaboo is a true investment. Designed around every parent, and built from high-quality, high-performing materials, our prams are tested for real life and are built to grow with the changing needs of children and families. Made from light, durable, and easily recyclable materials, all Bugaboo’s are also built with sustainability in mind. We’re here for the future.

About Bugaboo | Bugaboo AU

Designed to suit your style

Whether you prefer a classic look or to make a statement, there’s always a Bugaboo pram to suit your style. From bold to subtle colours, our wide range of fabrics, grips and wheel caps make it easy for you to create a pram to call your own. And if you’re just feeling like you need a change, mix different colours and accessories to create a whole new look.