Innovation is in our DNA

In 1999, we kicked-off a pram revolution. We started by engineering the details. Sustaining perfect manoeuvrability as your newborn grows heavier. Maintaining product quality that sees your family through a second or third child. Versatile functionality that helps in a pinch. Those are just some examples of how we became a part of the solution in the lives of parents. 20 years on, we are still innovating and creating, testing and delivering products that will keep making parenting easier every step of the way.

Best driving experience

Your Bugaboo is always ready to roll. That’s because it’s fitted with possibly the best set of wheels anyone will ever own. Whether it’s uneven footpaths or sandy beaches that you’re looking to conquer – it will never hold you back. From the city-proof Bugaboo Bee to the all-terrain Bugaboo Fox, all of our prams are engineered to keep you moving. And as your feather-light newborn grows into a lively toddler, your push can remain gentle and your journey will still be smooth.

Made for children, designed for parents

Creating beautiful products was never going to be enough. We were out to make parents’ lives easier. So while our prams are built to support your children, they’re really designed to give you peace of mind. Because we make products you can depend on - that fit into your life, keep your child safe, grow with your family, and adapt to whatever road you may be taking. We take care of the details, so you can focus on the main event.

Reducing our footprint

We’re not perfectly sustainable yet, but we’ve made a good start. In optimising our practices and reducing our footprint. Our prams are built for long life-cycles, made to last longer than a single childhood. They are manufactured in our own factory where we can ensure a safe, fair and humane production process. Increasingly made with recycled materials, and already modular in design. They are easy to repair, or pass on when your family has outgrown them. Replace parts, refresh fabrics and update accessories to keep the same prams in circulation for years to come.