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A fashionable mom pushes a Bugaboo x Stella McCartney pram across a park with green trees and blue sky in the background. In the foreground, partly out of frame and out of focus, is a white pony in the foreground.
A fashionable mom pushes a Bugaboo x Stella McCartney pram across a park with green trees and blue sky in the background. In the foreground, partly out of frame and out of focus, is a white pony in the foreground.

Bugaboo x
Stella McCartney

Launching 15th September 2026

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Bugaboo and Stella McCartney debut a collection of limited-edition, responsibly
designed prams and accessories uniting innovation, sustainability and craftsmanship.

Bugaboo and Stella McCartney debut a collection of limited-edition, responsibly designed prams and accessories uniting innovation, sustainability and craftsmanship.

A contemporary vision of motherhood

A contemporary vision
of motherhood

Starring Poppy Delevingne, the collaboration is intended to seamlessly integrate into daily life and designed to protect our planet for future generations.

Starring Poppy Delevingne, the collaboration is intended to seamlessly integrate into daily life and designed to protect our planet for future generations.

A fashionable mom holds her toddler while flying a ribbon kite in a grassy park, with a Bugaboo x Stella McCartney Dragonfly Plus pram parked nearby and trees lining the background.

Inspired by the Falabella

Inspired by the Falabella

Masculine hardware meets softer finishes; the iconic Falabella bag’s diamond-cut chain is reinterpreted as a considered detail, paired with vintage gold medallions and monogram-printed fabrics.

Masculine hardware meets softer finishes; the iconic Falabella bag’s diamond-cut chain is reinterpreted as a considered detail, paired with vintage gold medallions and monogram-printed fabrics.

The front view of a Bugaboo x Stella McCartney Dragonfly Plus pram with a seat, featuring Tobacco Brown fabrics and finished with Saddle Brown accents on the grips.

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Designed by Stella McCartney

Designed by Stella McCartney

Close up of the Bugaboo x Stella McCartney Special Edition sun canopy in Tobacco Brown, lined with the hallmark diamond-cut chain along the rim.

Hallmark Falabella diamond-cut chain, woven into the sun canopy


Close up of the Bugaboo x Stella McCartney Special Edition fabrics in Tobacco Brown, with gold zippers and monogram fabrics.

Authentic vintage gold medallions and monogram fabrics


Close up of the wheels of a Bugaboo x Stella McCartney Special Edition pram in Tobacco Brown, with subtle branding on the wheels.

Branded wheels, harness, and stroller frame — a mark of elegance


Close up of the Bugaboo x Stella McCartney Special Edition pram handlebar and a side bag hanging from it, both in Tobacco Brown fabrics with Saddle Brown accents.

A unique Tobacco Brown colorway, finished with Saddle Brown accents


Responsible materials

Responsible materials

Across the collection, fabrics are crafted from recycled polyester made from plastic bottles and coloured using water-free dye technology, while hardware incorporates a blend of bio-based materials and recycled aluminium.

cross the collection, fabrics are crafted from recycled polyester made from plastic bottles and coloured using water-free dye technology, while hardware incorporates a blend of bio-based materials and recycled aluminium.

A fashionable mom leans against a large tree trunk while holding a Bugaboo x Stella McCartney tote bag.

Explore the collaboration

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Bugaboo x Stella McCartney Fox 5 Renew all-terrain stroller in Tobacco Brown.

Bugaboo Fox 5 Renew

Our ultimate go-anywhere stroller, more consciously crafted.

Bugaboo x Stella McCartney Butterfly 2 travel stroller in Tobacco Brown.

Bugaboo Butterfly 2 Plus

Our ultra-compact stroller for lay-flat naps, reimagined in sustainable materials.

Bugaboo x Stella McCartney Dragonfly Plus city stroller in Tobacco Brown.

Bugaboo Dragonfly Plus

Our city stroller - designed with accessibility in mind, and our planet at heart.

A collage of different product and lifestyle images featuring the accessories in the Bugaboo x Stella McCartney Special Edition
A collage of different product and lifestyle images featuring the accessories in the Bugaboo x Stella McCartney Special Edition

Coordinating accessories

Coordinating accessories

Made from recycled fabrics, our special-edition tote bag, footmuff and collaboration exclusive
parent-toddler mittens pair perfectly with each stroller style.

Made from recycled fabrics, our special-edition tote bag, footmuff and collaboration exclusive parent-toddler mittens pair perfectly with each stroller style.


Why choose Bugaboo

Frequently asked