Bugaboo’s first design collaboration with Dutch artist and designer Bas Kosters was done by you…how did it happen?
In 2005, everywhere in the Netherlands you saw Bugaboo strollers rolling along the streets. They were becoming a common sight and we thought we needed to do something for the people who really wanted to differentiate. We decided to open ourselves up to new ideas and influences from outside of Bugaboo – to give parents something completely new and unexpected.
Because we were also like “the new kid on the block,” we thought a new and upcoming artist would be the best fit. There were a lot of amazing options, but the work from Bas really stood out, there was an immediate connection. His designs were so attractive and made us happy straight away: we immediately knew that Bas Kosters would be our first designer to work with.
With this first collaboration, there was also an excellent opportunity for us to try something new, not only with fabrics but also with the hardware materials. For us, it was a big learning curve. The first Bas Kosters collaboration took us nearly two years to develop. We made a completely white frame, white plastics, everything. By that time, our machines were only set to make black pieces of hardware. It took us a while to fine-tune the colors and get it right, get it to look exactly like we had envisioned it.
To make it happen, we had to push it to the next level, going back to the core of a Bugaboo: form and function fully integrated. Treating the original product design of the Bugaboo stroller as a blank canvas, to help take the stroller into a new territory where we explored and where we could get inspired. In a sense our strollers became a traveling medium for creative statements.
This was the beginning of a journey that would bring us together with some of the world’s most exciting designers and cement our reputation as a company that dares to do things a little differently because we were the first company to take the stroller out of the playground and onto the catwalk.
In 2019, we did our second collaboration with Bas Kosters