Max and his business partner saw the potential in the product immediately because it was revolutionary to combine so many functions and, at the same time, to fully integrate form and function into the design. It was the perfect all-in-one: a stroller that’s flexible enough to go anywhere and everywhere. At the time, there simply wasn’t anything like that out there. Together they applied for the patent right away.
“What initially led to the invention of the first Bugaboo stroller was my surprise at the types of strollers I’d see on the street. Everywhere I went, I would see people struggling to fold and even use their strollers. And they all looked old fashioned and similar with infantile colors, cumbersome white wheels… There was nothing desirable about these products at all.” — Max Barenbrug, Co-founder and Chief Design Officer.
1999, the first appearance of Bugaboo
The next chapter started in an attic room on the Rechtboomssloot in Amsterdam. A small team worked fanatically yet confidently on the very first Bugaboo product, changing the graduation project into a stroller ready to meet the needs of parents everywhere.