What is the leading principle of the company?
‘‘Bugaboo is still much like a start-up, when it comes to creativity and dynamics. Ever since we started off fifteen years ago, our business has been growing. This has enabled us to be financially independent and to work inside out, without letting external market demands or competition dictate us what to do. We always take the time to make things right. We never compromise on quality. That's why we ourselves are in control of the whole production chain, from concept development to final product, to sourcing, to marketing, to sales, and service. We don’t outsource key business. We have our own factory with 800 Chinese employees, not only assembly line operators, but also engineers, designers, quality assurance engineers, etc. - it’s a complete organisation controlling all parts of the business.’’