At Bugaboo, innovation is in our DNA and we are constantly evolving and improving our products to suit the needs of parents. Often this starts by identifying a problem, then looking at how we can solve it through design. Our latest release is no exception and its story begins in the northern hemisphere. For many parents living in this part of the world, an afternoon stroll during winter means strolling in the dark. Parents want to stay visible when they are out with their stroller and don’t want to restrict their family adventure to daylight hours. To solve this problem we set to work creating a stroller that reflects light and can be seen at night.
“At Bugaboo, we are always innovating and finding ways to help families move freely. We know parents like to get out and explore whatever the time of day, but are concerned about being seen when they stroll at night or during the shorter days of the year.” Sietske Sinnema, Senior Product Developer.
360° nighttime visibility
The complete Bugaboo Fox Stellar provides 360° nighttime visibility from up to 150m away. The stroller features 3M™ Scotchlite™ Reflective Material on the wheel caps and the front and rear of the chassis, while a reflective logo and zipper were incorporated into the sun canopy. When these reflective parts are illuminated by a light source, like a car’s headlights, they make the stroller stand out in the dark.