The world loves denim
Denim has been around for a seriously long time. From gold rushes to recessions, to designer denim, the material has seen it all. The word ‘denim’ comes from name of a material, serge de Nimes, created in Nimes, France. And according to popular history, the very first pair of jeans was made in the USA, way back in 1871 by a Latvian émigré and tailor called Jacob W Davis. Davis was looking to create a new kind of material for work wear and needed something that was incredibly durable and suitable for heavy duty.
Since then, the material has been through a myriad of incarnations, from cowboys, to miners, to hippies, to punk rock. In fact it has almost always been the fabric of choice for youth culture, starting from the very first generation of teenagers back in the early 1950s when jeans became a symbol of youth rebellion epitomized by James Dean in the film Rebel Without a Cause and Marilyn Monroe in The Misfits.
Bugaboo’s Denim History: Our love for denim throughout the years
Bugaboo has always had a thing for denim. We love the fabric’s utilitarian, no-nonsense yet rebellious appeal. And on top of that, denim is one of the few looks that never goes out of style. Each generation picks it up and makes it their own. Way back in 2005, we designed the ‘perfect pair of jeans’: a fabric set for the Bugaboo Frog Denim. This made us the very first company to bring denim to a stroller- and it quickly became our most popular and most loved fabric.