“Our first big challenge as a team was how to come up with a totally unique, yet instantly recognizable look. With a design like this, it’s all about the details!” says Annegien.
“What is great in terms of treatment is the use of a ‘Pollock’ technique: the distressed denim fabric features paint splatters in various denim hues - that makes every single piece unique.” Andrea Rosso, Diesel.
“We were at Diesel’s head office in Italy for this part, which is a wonderland of denim. We spent our time sketching, looking at roll after roll of different denim fabrics, making mood boards and samples. Our big decision was to work out the exact look of the denim. The stitching, the age, the texture, and the level of distressing on the material.”
After lots of hard core designing, many hours of detailed work and of course lots of back and forth, the team finished the design and created two prototypes. One was unveiled to Renzo Rosso, the founder of Diesel in Italy, and the other to Max Barenbrug, founder of Bugaboo in Amsterdam. They both loved it!