At Bugaboo, product registration is an important link in our quality process. By providing us with your contact details and unique product serial number, we can easily get in touch if your stroller/Bugaboo product needs extra service. The safety and well-being of our customers and their families is paramount at Bugaboo, and it’s our policy to act whenever we identify or are alerted to potential risks for injury- even if the likelihood of this occurrence is limited. In addition, when you contact Bugaboo support, we are able to assist you more efficiently if your product is registered. If you opt in for the newsletter, we can send regular updates from the Bugaboo community and relevant information about your specific product(s). Of course, your privacy is valued and we will not share your details.