Run, Baby, Run
Run, Baby, Run
2015-05-26 - Bugaboo proudly presents its latest invention, the Bugaboo Runner, an adaptable stroller chassis which fits most existing Bugaboo stroller seats and accessories, and that allows parents to go running with their child. Although simple and sleek in appearance, the Bugaboo Runner hides many different functions and complex technical features. Bugaboo Runner's head designer Jeroen van Tongeren explains why.
For all those busy parents who like to be on the move with their children but also want to keep up with a healthy lifestyle, have we got news for you. To complement our strollers which are designed for both day-to-day use in the city and more adventurous trekking, we have designed the Bugaboo Runner, a new stroller designed to hit the road running. It allows you to have a good time with your children, and at the same time work out and feel free.
"The one part missing from our stroller portfolio was an everyday jogger", says Jeroen van Tongeren. As a senior product developer at Bugaboo, he was responsible for the specific development of the Bugaboo Runner. "It’s taken us around three years from concept to product. Our wish was to create an adjustable and high performing stroller chassis where all our existing stroller seats and different accessories would fit on to. That was one of the biggest challenges."
With the introduction of the Bugaboo Runner (mid-May in Australia and from June in the ROW), Bugaboo wants to connect to the enormous popularity of running among young parents while at the same time elevating it to new heights. Van Tongeren: “This product allows parents to fill up the need to exercise and workout while spending quality time with their children and discovering the world together. It’s a strong concept I really believe in, a rich experience for both parents and children."
During the early development of the Bugaboo Runner Van Tongeren’s own children served as inspiration and testing team. "Even though they’ve now outgrown it, their rides in the prototype were met with the enthusiastic approval, accelerating, taking fast corners and running up and down pavements. It was great fun."
Actually, everybody in the team went jogging with the Bugaboo Runner at one point or another. "Besides all the research on running posture and dynamics, it’s very important to get a feel for the product hands-on, regardless of whether you’re a regular jogger yourself. We were lucky that this was such a fun product to try out in the parks around Amsterdam. It’s one of the perks of the job!”
If not quite reinventing the wheel, Van Tongeren says his team has “taken the wheel and made it better” in a dedicated jogger that’s meant specifically for hitting the road (or path or hillside) running. “It’s the first time that we created a three-wheel extension. People jog with the Bugaboo Cameleon³ and our other four-wheel strollers, but it’s not recommended, partly due to the small swivel wheels in the front. Having one wheel at the front enables you to navigate easily while running fast. In order to provide a smooth ride, we equipped the Bugaboo Runner with air filled tires, instead of the current foam-filled tires. And we optimized the shock-absorbing suspension.”
The design of the Bugaboo Runner may look simple but, in fact, like all Bugaboo strollers, it hides many different functions and complex technological features. Some of the latest developments include a speed brake designed from scratch—one that runs across the length of the handlebar to ensure that the user is “always one grip away from good braking performance without having to search for the brake”– and the use of rubber blocks for the brake to create the ultimate smooth ride without sacrificing style. “There are no rivets on the side of the handlebar", explains Van Tongeren. “Although strong and sturdy it looks sleek, elegant and clean."
But what he is especially proud of is the Bugaboo Runner’s seat position. “This is the only dedicated jogger on the market in which your child can face you. “At one year old, kids aren’t really worried about facing the world, they prefer to look at their parents, so it’s nice to have this option to have your child facing you. It even might help you going through those almost unbearable moments of physical exhaustion during your run, when looking and laughing at your child. Who knows?"
Публикации на эту тему
The One that’s all about designДекабрь 20, 2016 - Design
A passion for design is at the very core of Bugaboo. It’s the motor that keeps us doing what we love most: making iconic design for everyone to enjoy.узнать больше
Blogging and motherhood with Wit & DelightНоябрь 24, 2016 - Design
In this article we speak to Kate Arends Peters - designer, blogger, and new mom - about becoming a parent for the first time, running her own lifestyle brand, and why the Bugaboo Donkey Weekender is the perfect fit for her family.узнать больше
Are you moving freely yet?Ноябрь 08, 2016 - Design
From strollers to travel? We recently surprised our friends, fans and customers by introducing luggage systems alongside our range of strollers. So what’s the connection? We’ve always said that Bugaboo is a mobility brand - but what do we really mean by that?узнать больше