Get Messy with Bugaboo and Diesel

Get Messy with Bugaboo and Diesel

2015-09-09 - We are thrilled to reveal Bugaboo by Diesel Denim, the second collection of our three-year collaboration with iconic Italian lifestyle brand Diesel!

Following the success of our first collaboration with Diesel, which resulted in a sturdy military-inspired stroller, we have combined our rebellious spirits once again to create a collection that is sure to tug at the heart strings. With Diesel, a pioneer in fashion with more than 35 years of experience in denim craftsmanship, we created a new stroller that feels like your favourite pair of jeans: worn-in and comfortable with the odd spill and splatter here and there. Because no matter how careful you can be, it’s not easy to dress fashionably and stay squeaky clean with children around.

We know how challenging being a parent can be for even the most stylish mums and dads, so we created a campaign dedicated to the funny and sometimes messy side of parenting – the unbearable moments. You know, that time you left your three-year-old alone for just two seconds to discover your new designer sofa decorated in splotches of coloured marker reminiscent of a Jackson Pollock drip painting – if only it were the latter.

For the Bugaboo by Diesel campaign image, we decided to switch things up. We invited eight children to the set and encouraged them to let their creativity run wild. With paint brushes and squirt bottles in their hands, it didn’t take much time before the set was completely covered in streaks and splatters of blue and white (non-toxic) paint – let’s not talk about the state of their Diesel Kid jeans! Thanks to the help of these little artists, we created a one-of-a-kind set for the campaign photo shoot; watch the making-of video below to see the result!

The Bugaboo by Diesel Denim collection will available from November. The collection features a complete makeover for the all-terrain stroller, the Bugaboo Buffalo, and a Tailored Fabric Set for the convertible stroller, the Bugaboo Donkey. A matching denim bag with leather details is included in the collection, featuring functional inside pockets for parents on the go. The military-inspired Bugaboo by Diesel Cameleon³ from the first collection, as well as the special-edition Bugaboo by Diesel Seat Liner, Footmuff, Parasol and Mosquito Net in camouflage print, are still available for purchase. Check it out here

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