The One that has it all

The One that has it all

2016-01-12 - The Bugaboo Cameleon³ in the spotlight

We are kicking off 2016 with a year-long initiative called The One to celebrate the world’s favorite pushchair, the Bugaboo Cameleon.

The Bugaboo Cameleon³ is the original pushchair, loved by generations of parents. We introduced the first Bugaboo pushchair in 1999, with the idea to create the perfect all-in-one pushchair. This was the blueprint for today’s Bugaboo Cameleon³.

Why? Because at the time, there simply was nothing like a Bugaboo pushchair around. Bugaboo came along and changed how you could live your first years of parenthood - by creating a pushchair that fits with a modern lifestyle.

Embraced by families all over the world, the Bugaboo Cameleon has become one of the most recognisable pushchair out there. From newborn to toddler, children of all ages have been on wonderful adventures in the Bugaboo Cameleon³.

To celebrate this design icon, we will be introducing several limited editions, starting with the Bugaboo Cameleon³ Blend, which is featured in the image above. Also we will spend some time throughout 2016 exploring Bugaboo’s rich design heritage and talking to the many people who have played a part in key moments of the Bugaboo Cameleon³’s journey, including its inventor and Bugaboo co-founder Max Barenbrug.

Families, friends and fans of the Bugaboo Cameleon³ from all over the world will also take center stage and tell their own stories – in images and words – about their adventures with the original pushchair.

Do you have a great story about your Bugaboo Cameleon³? We’d love to hear from you, so why not email us at Who knows, you may be asked to take part in our campaign.

*Pictured above is the Bugaboo Cameleon³ Blend, now available here


Related posts

The One that’s all about design

December 20, 2016 - Design

A passion for design is at the very core of Bugaboo. It’s the motor that keeps us doing what we love most: making iconic design for everyone to enjoy.

learn more

Blogging and motherhood with Wit & Delight

November 24, 2016 - Design

In this article we speak to Kate Arends Peters - designer, blogger, and new mum - about becoming a parent for the first time, running her own lifestyle brand, and why the Bugaboo Donkey Weekender is the perfect fit for her family.

learn more

Are you moving freely yet?

November 08, 2016 - Design

From pushchairs to travel? We recently surprised our friends, fans and customers by introducing luggage systems alongside our range of pushchairs. So what’s the connection? We’ve always said that Bugaboo is a mobility brand - but what do we really mean by that?

learn more