2015-10-14 - Last Sunday 11 October, on a beautifully sunny morning, 25 thousand runners came together to take part in Milan’s most famous city run, the DeeJay Ten Run. Organized for the last 11 years by Radio DeeJay, one of Italy’s most popular radio stations, the race counted a record number of participants this year. And guess what? Bugaboo joined in the fun!
Our Bugaboo team in Italy started the excitement a few days in advance of the race by setting up a stand so that Milanese parents could come and check out the Bugaboo Runner - and even borrow one to run the race that’s become one of the highlights of the year in the Italian fashion capital. This year, for the very first time, people took to the race with their Bugaboo Runner strollers in tow!
An enthusiastic group of runners came together to form ‘Team Bugaboo’ –a group made up of the parents who had borrowed a Bugaboo Runner especially for the day, our Italian team members, some of the Milan stores, our Facebook friends in the area who came along - and some very special Bugaboo fans, including the highly influential voice of local radio Life Gate, Giacomo De Poli. Also taking part in the race were popular lifestyle and fashion blogger Carola Disiot and art curator and former Expo Gate director Caroline Corbetta. We created quite a stir with our all black running gear and the Bugaboo Runners, generating lots of attention on the street and really showing people first-hand how light the handling is on the Bugaboo Runner and how much fun it is to run with, both for parents and the children on board.
“The day was incredible, the atmosphere was fantastic and even the weather was perfect. We were taken aback by just how many people signed up to borrow a Bugaboo Runner for the day – and the responses we got from the Bugaboo Runner on the street. Who knew there were so many sporty parents in Milan?” Giulia Peano, Bugaboo Italy.
All in all, this year's race was a fantastic way to get runners of all walks of life together, united by their shared desire to own the city by running. See you again next year for the DeeJay Ten 2016!
Deejay Ten website: http://deejayten.deejay.it/milano/
Official video: http://deejayten.deejay.it/video/deejay-ten-2015-tutte-le-emozioni-della-festa-di-milano/
Bugaboo Italy’s Facebook: https://www.facebook.com/BugabooIT?ref=hl
Main image, and photos 3, 4, 5 Alessandro Nassiri, www.313studio.net