The history of Bugaboo

Designed for the future

The world is yours, you know? We design, for wherever you take it. Our iconic strollers and parenting solutions help you navigate life with ease, with your child by your side. Because we believe parenthood has the power to shape the future.

For day one, and the next

Iconic prams to start your journey. Crafted for unparalleled comfort and designed to give you the smoothest beginnings in the world together. For the very first day, and the next, and the next.

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A stylish couple take confident strides with their newborn in a Bugaboo Fox 5 pram. They're surrounded by glass skyscrapers.

For the city, with ease

To go further, and glide. Compact and lightweight innovations for strolling city streets and seeing a new world. Quick to unfold. Agile to explore. Ready to unlock the future together.

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A dad carries a folded Bugaboo compact stroller on one shoulder as he heads towards the stairs.

For the home, for every day

Sleek and seamless home solutions, to begin your baby’s journey. Easy to adapt to each new stage. Designed for your space. For every day. For the future.

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A casually dressed mom plays with her baby in a Bugaboo Giraffe high chair. They're in a warmly lit modern kitchen.

Shape it, save it

We promise to make progress for future generations. We build to last, champion the right to repair, and support causes giving children a better start in the world. To help care for that world, we’re innovating with game-changing materials to push to net zero CO2 by 2035.

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A dad and his daughter crouch in an untamed, overgrown garden. He's showing her something he's caught in his hands.

The B in Bugaboo

We joined the B Corp™ movement. It means we’re committed to having a positive impact — from reducing our footprint to crafting our products in the safest conditions in our own factory. Our certification is a journey, and it keeps us pushing for a better future.

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