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Bugaboo Cookie Statement

 

General

Through this Cookie Statement, Bugaboo International B.V. (“Bugaboo”) informs you about the way we use cookies and similar technologies on this domain.

Bugaboo is responsible for the use of cookies and similar techniques on the website. To get into contact with Bugaboo about their use of cookies and similar techniques on the website, please refer to the contact details provided in this Cookie Statement.

 

What are cookies and similar techniques?

Cookies are small text files containing small amounts of information which are downloaded to (or read off) your device when you visit a website through, for example, the browser of your computer, tablet, or smartphone. This small text file enables data (sometimes even personal data) to be stored and/or consulted. This (personal) data allows you to be identified when you visit the website at a later stage.

JavaScripts and web beacons are examples of similar techniques which, in combination with cookies, enables a system to collect information (JavaScripts), store this information in small and simple text-files (cookies), and subsequently transmit them (web beacons). All of these techniques are collectively referred to as “cookies and similar techniques” (Next: cookies). 

 

What does Bugaboo do with cookies?

Bugaboo uses cookies and similar techniques to process personal data for various purposes, as specified below. Whenever you provide consent, cookies and similar techniques are used to, among other things, show you advertisements and other relevant communications about topics of interest to you, to carry out campaign analysis and to approach target audiences. Bugaboo also implements cookies for technically essential, functional and purely analytical purposes. Your consent is not required for the use of these cookies because they have little to no effect on your privacy.

 

For what purposes does Bugaboo use cookies?

Our website uses cookies for the following purposes:  

·         Functional cookies: A number of these cookies are essential to ensure the proper technical functioning of the website. Other functional cookies provide website functionality such as the possibility to save preferred settings or shopping cart contents and to facilitate logging into the user account of our website.

·         Analytical cookies: Bugaboo uses tools to analyze how visitors use our website, so we  can enhance the user-friendliness of the website. In addition we use these cookies to create statistics on the user behaviour on our website, for example about the number of visitors to specific pages, whether a website visitor has been on our website before or to analyse logged in users and identify cross device usage.

·         Advertising or tracking cookies: Bugaboo uses various (third party) cookies for promotional ends. The personal data collected, is analyzed and used for the development of campaigns and target audiences, which allow for the most relevant information and personalized communications in our advertising. These cookies and similar technologies are placed by third parties. Your browsing behavior may be followed over multiple website by these third parties. Bugaboo does not receive information from the tracking cookie parties about your visit to other websites beyond the Bugaboo websites. The parties controlling those tracking cookies are authorized to transmit this data in a secured manner to third parties. The (personal) data the tracking cookies collects and uses, require an appropriate privacy statement by the third party controller. Bugaboo has no influence over these cookies, their use and is not responsible in this regard.

A detailed overview of the specific cookies on the Bugaboo website, and the third parties involved can be found below.

Cookie

Type

Category

 

BingAds

Cookies

Advertising

 

BingAds

Webbeacon

Advertising

 

DoubleClick

Cookies

Advertising

 

DoubleClick Floodlight

Webbeacon

Advertising

 

Facebook

Webbeacon

Advertising

 

Facebook Pixel

Cookies

Advertising

 

Google Adsense

Cookies

Advertising

 

Google Adwords Conversion Pixel

Cookies

Advertising

 

Google AdWords User List

Cookies

Advertising

 

Google Analytics

Cookies

Analytical

 

Google Doubleclick Pixel(s)

Cookies

Advertising

 

Google Dynamic Remarketing

Cookies

Advertising

 

Google Dynamic Remarketing Pixel

Webbeacon

Advertising

 

Google Optimize

Cookies

Analytical

 

Google Tag Manager

Javascript

Functional

 

Hotjar

Cookies

Analytical

 

Visual website optimizer

Cookies

Analytical

 

AppNexus

Cookies

Advertising

 

 

What (personal) data does Bugaboo collect through Cookies?

Bugaboo collects the following data for the following types of cookies:

Functional cookies:

  • The products you add to your shopping bag while shopping online are remembered and stored;
  • The information you fill in on the different pages during checkout or order will be remembered, as well as whether you are logged in, so that you do not have to fill in all your details again and again;
  • Your preferences, such as language or location;
  • Your browser settings are saved so that you can view our websites optimally on your screen;
  • You have the possibility to save your login data so that you don't have to re-enter it every time.

Analytical cookies:

  • The IP address (anonymized by our third party tool providers);
  • Technical features such as the browser you use (such as Chrome, Internet Explorer or Firefox) and the resolution of your computer screen;
  • From which page you clicked to our website;
  • When and for how long you visited our website and which pages and functionalities you used during your visit;
  • The steps you have taken within or towards the ordering process and your  transactions;
  • Your use of the website over different device and unique identifiers, such as the unique visitor ID assigned to your device when you visit our websites, transaction ID and hashed customer ID.

Advertising cookies:

  • We can track which ads you have already seen and whether an ad was clicked;
  • We can track whether you placed an order, including details such as order revenue, after you have seen or clicked on an ad;
  • We can combine our analytical data with our advertising activities to, for example, build up segments on the basis of this data;
  • We may use third party services to serve more relevant ads to you based on your usage and interaction with these third parties (for example ads based on your social media usage).

 

How can you disable or delete cookies?

When you activate or disable cookies on your first visit to our website, you can always undo those actions by changing your browser settings. Whether you want to disable the cookies, receive a notification at the same moment when a cookie is placed on your device, or want to delete all stored cookies on your computer, these changes can be implemented through your browser settings (often found under “Help” or “Internet options”).

See the link below:

 

How can you block cookies?  

By changing your browser settings, you can set your browser preferences in order not to accept any cookies (from the Bugaboo website). If your browser does not accept cookies from our website, access to certain website functionalities can be denied and/or the use of all website functionalities as a whole can be limited. In case you choose to block specific cookies, please refer to the instructions above.

For more information about third party cookies and your opt-out possibilities, see https://www.youronlinechoices.eu or https://www.aboutads.info/choices.

 

Do you have a question or request?

For questions about the Cookie Statement or about Bugaboo, please contact our service team: https://www.bugaboo.com/support/contact-support

 

Do you have a complaint on cookies or data privacy?

You can file a complaint about Bugaboo’s use of cookies via legal_europe@bugaboo.com  or with your local supervisory authority.

 

Changes to the Cookie Statement

Bugaboo reserves the right to change the Cookie Statement. In case significant changes are implemented, Bugaboo can choose to inform you about the changes and provide you with the possibility to change your cookie settings. We advise you to consult the Cookie Statement regularly so that you keep up to date on any eventual and relevant changes.

This Cookie Statement has version number 3.0 and was last updated 1st of August 2018.