complexity reduced to the essence

Max's vision comes from a distinct Dutch point of view that informs design at Bugaboo: reduce complexity to the essence to create harmonious form and function that endures.

    a modern icon

    In 1999, the original Bugaboo stroller set off a sea of change in form and function, redefining product expectations for an entire generation of parents. Bugaboo products now sit among other Dutch design icons as enduring modern classics.