My First Car – Viktor&Rolf for Bugaboo

The (My First Car) Viktor&Rolf for Bugaboo stroller comes in a mono-colour anodised grey chassis, with grey, classic sports car-style fabric, a leather-look canopy with a matching leather-look wheel skin – hand-stitched to the handle bar and carry handle. Through the rear window of this canopy, you can keep an eye on your offspring while they're facing – and enjoying – the world. My First Car is also exclusively equipped with rear silver alloy wheels featuring the iconic Viktor&Rolf emblem. Both the footmuff and rear of the carrycot feature a cheeky custom-made license plate stating 'bb - - V&R'.

Available at selected stores across the globe from September 2012 for a period of approximately 12 months or while supply lasts.


the collaboration

Renowned for their avant-garde couture creations, Viktor&Rolf added signature car trademarks to the Bugaboo Cameleon3 and named it My First Car.

A feeling of freedom rushes through your veins when you're cruising around in your very first car. So what better way to start your child's journey in life than with Bugaboo's latest special edition?

Together with fashion designer duo Viktor&Rolf, Bugaboo has built upon the automotive soul of its strollers to create a brand new exclusive limited edition.


    quotes

    Designers Viktor Horsting & Rolf Snoeren: "Working on this collaboration with Bugaboo was a creative challenge for us as it's out of our immediate design sphere, which always proves to be interesting as you can think about objects differently. In doing so, we envisioned a My First Car Bugaboo – a luxurious and innovative vehicle which is the ultimate in mobility design. There is a slightly ironic and unexpected twist as this Bugaboo takes to the open road – but we love the idea of any design object being transformative."

    Madeleen Klaasen, Bugaboo CMO: "We are extremely proud of the result of our collaboration. With My First Car, Viktor&Rolf have added ingenuity and originality to the modern lifestyle and mobility of parents today. We love how they both literally and figuratively turn what's expected upside down. That creative imagination complements our products and our brand perfectly."