My First Car – Viktor&Rolf for Bugaboo
The (My First Car) Viktor&Rolf for Bugaboo stroller comes in a mono-colour anodised grey chassis, with grey, classic sports car-style fabric, a leather-look canopy with a matching leather-look wheel skin – hand-stitched to the handle bar and carry handle. Through the rear window of this canopy, you can keep an eye on your offspring while they're facing – and enjoying – the world. My First Car is also exclusively equipped with rear silver alloy wheels featuring the iconic Viktor&Rolf emblem. Both the footmuff and rear of the carrycot feature a cheeky custom-made license plate stating 'bb - ♡ - V&R'.
Renowned for their avant-garde couture creations, Viktor&Rolf added signature car trademarks to the Bugaboo Cameleon3 and named it My First Car.
Designers Viktor Horsting & Rolf Snoeren: "Working on this collaboration with Bugaboo was a creative challenge for us as it's out of our immediate design sphere, which always proves to be interesting as you can think about objects differently. In doing so, we envisioned a My First Car Bugaboo – a luxurious and innovative vehicle which is the ultimate in mobility design. There is a slightly ironic and unexpected twist as this Bugaboo takes to the open road – but we love the idea of any design object being transformative."